The purpose of this ad is to attract male drinkers. The
technique behind this advertisement is through manipulating their target
audience by using a sexy lady posing in the way that arouses men emotionally
and erotically. Although society thinks that this ad will only lure men, it strangely
attracts women as since the content on the advertisement stands out and is
noticeable. Not only that, the use of red also portrays the tone of extremity.
Red is a bright color, it also depicts increased enthusiasm, interest and
desire. We think that the illustrator is trying to deceive people to drink
Budweiser through convincing them emotionally.
The illustrator assumes that all males are attracted to sexy
woman. However, the assumption that is for granted is that some male drinkers
might not like this type of woman, they might like conservative woman. Therefore,
this ad would not persuade those types of men to their product, Budweiser beer.
Dao, Prim
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